Why We Forget and How To Remember Better: The Science Behind Memory

Memory experts Budson (Memory Loss, Alzheimer’s Disease, and Dementia) and Kensinger (Emotional Memory Across the Adult Lifespan) clearly explain how memory works and how it can be improved. False memories and the best ways to remember daily information, such as the name of a person one just met or where a person parked their car, are also discussed. The book further breaks memory down into three types: episodic, which triggers recall, such as how one celebrated their last birthday or where they were when a historical event occurred; procedural memory, which enables one to remember how to do something even if one has not done it in several years, such as ride a bicycle; and collective memory, which is when people remember something done during a lifetime or someone they met in the past. Examples of that include remembering a college roommate or a previous job. Data in this book is based upon hundreds of published scientific studies and insights from these esteemed specialists.